How to infuse Pantone’s 2023 Color of the Year, Viva Magenta, into your home 

Celebrating unconventionality was at the heart of selecting the Pantone® 2023 Color of the Year. Viva Magenta – an animated, crimson red tone – is reflective of the unique cultural moment we’re living in. 

Pantone’s Color of the Year represents a balance between warm and cool. It’s a nuanced red that encourages self expression without restraint. 

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” Pantone Executive Director Leatrice Eiseman shared.

Incorporating Viva Magenta into your home

A bold shade, no doubt, use Viva Magenta in spaces where you want to evoke a sense of drama. Its punchy color serves spaces like the dining room quite well; the shade compliments warm, earthy colors that you’d often see in flooring, tables and chairs. Use this red tone in a big way as an accent wall, or in more reserved spaces like on an area rug.

Follow Drees Homes on Instagram

Being a vibrant color, a little bit of Viva Magenta goes a long way. Just a touch of this nuanced red works nicely in small ways throughout the home – like your curtains, throw pillows or a statement piece of artwork. If you don’t want to commit to an accent wall or statement ceiling, subtly infuse this shade into your owner’s suite, bathroom or gameroom for a playful pop of color.

Design your dream home today!

From Pantone’s Color of the Year, Instagram inspiration and Pinterest pins all the way to your final floor plan, Drees makes it easy to bring it all together. We know your home is more than a dwelling; it’s an expression of who you are and what you value. Designing a custom home is a very personal endeavor, and we want to be here to help you every step of the way. To learn more about building your dream home, visit

Discover the possibilities and explore new homes now on

Pin for later

More from At Home with Drees:

Decorating for your first Christmas in your Drees home
Stacey Collins is making her list, and she’s checking it twice. But …
This holiday season, use this purple color palette to create a whimsical wonderland
There is no one-size-fits-all for holiday decorating, so for those of you …

Leave a Reply